Christmas has arrived at Karen Millen stores around the world, as StudioXAG collaborate to create a sparkling star-filled scheme.
The floors of the windows are dusted with transparent and gold stardust, from which plinths and oversized stars emerge glittering in gold.
The windows also feature towering ladders filled with accessories, and show-stopping neon lit stars which engulf the space with light.
The scheme is completed with panels coated in gold leaf, accompanied by cut vinyl offering the viewers to “Find Your Star’.
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Posh Concept（Booth Number：11-B53 Area：32㎡ ）
EuroShop 2017
1：Exhibition time：5th-9th,Mar,2017
2：Exihibition place: Düsseldorfer Messegelände
Just in time for the season, Peek & Cloppenburg is ushering in the festive time of year with a comprehensive Christmas campaign: The motto of this year’s shop window and in-store concept is “IT’S A BIG CHRISTMAS!”
Typical Christmas treats such as candy canes, Christmas crackers and gingerbread as well as an array of decorations including Christmas baubles, nutcrackers and fairy lights help create a festive ambience as extra-large elements displayed in the shop windows and retail spaces.
Since mistletoe should never miss in a Christmas setting, two mannequins are seen kissing in the shop window to symbolise the traditional custom. Oversized images of ribbons, bows and wrapping paper form the backs of the shop windows, thus creating the perfect backdrop for all kinds of wintry and festive outfits.
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In a first for Harrods, the luxury department store has partnered with Burberry to create its festive window displays. Entitled A Very British Fairy Tale, the windows on Brompton Road tell the story of two children on an enchanting adventure through a snow-swept English country house, complete with flying cars, floating bathtubs and secret passageways.
As part of the display, visitors are able to interact with a sensory window via a touch-trigger mechanic and motion sensor, through which they can experiment with the lighting and music composed specifically for the display. “Our aim, alongside Burberry, is to evoke magic and ever lasting memories for parents and children alike through our interactive windows,” says Alexander Wells-Greco, head of visual merchandising at Harrods. Customers will also be able to enjoy a programme of activities to celebrate the partnership. For example, visitors will be able to discover the craftsmanship behind classic Burberry products live at different stations in the Harrods exhibition windows every weekend in the lead up to Christmas.”This Christmas, we are proud to present the Harrods and Burberry “A Very British Fairytale” partnership,” says Deborah Bee, director of creative marketing at Harrods.
“Both quintessentially British with a heritage that stretches back to the 1800s, Burberry and Harrods are perfect partners for the festive season. This year’s theme combines nostalgia with innovation, a modern-day fairy tale with interactive elements, and of course, many special Burberry pieces made exclusively for Harrods.”
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Iconic fashion designer Karl Lagerfeld – and the famous silhouette of his sunglass and ponytail – served as inspiration for a new campaign at London’s Selfridges department store. A series of windows and in-store displays have debuted in conjunction with the launch of the Karl by Karl Lagerfeld Capsule Collection.
Seeking to tie the ongoing Olympics into the display, conceptual designers at Stuttgart-based LIGANOVA incorporated a sport-savvy theme in the production. Filling Selfridges’ two Oxford Street windows are moving mannequins that compete in athletic events like hurdling and discus-throwing. Dubbed ‘robot mannequins,’ they have been made of sleek synthetic materials and specially-manufactured metal plates for a futuristic effect.
Inside Selfridges is a 200-sq-m space dedicated to all things Karl, including large-scale 3D prints, cut-out forms and mannequins on revolving turntables. Glossy black surfaces work to revert imagery, while a ping-ping table has been cleverly manipulated into a reflective display case for clothing.
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