Effective and successful brand product display is the most direct advertising impact and image effect that consumers encounter, and it has undeniable practical significance and value connotations. With the maturity of China's clothing and apparel industry, clothing enterprises' promotional and marketing methods for brands are no longer limited to some media and outdoor advertisements, but have more realistically focused their attention on the stores that most directly reflect the brand image. Thus, the display of products in stores has become increasingly important.

Currently, the display of children's clothing has gradually begun to take a formalized level. From the perspective of sales, the display of children's clothing not only needs to attract children with the use of color language and the body language of models and props, but more importantly, it needs to capture the emotions of parents of children; from the perspective of aesthetic display, the display of children's clothing only needs to focus on the color preferences of children. In the actual display operation of children's clothing, two methods are generally used together. For children's clothing brands, in terms of choosing and applying the technical attributes of display, it still depends on the theme of display and the positioning of the brand.

The window display of children's clothing in Europe and America has developed very rapidly, and the methods adopted are also unique. It has brought very good effects on the brand's own market sales and the dissemination of brand culture. The following are four display methods of children's clothing windows in Europe and America.

Recommended key styles

The display method of highlighting key styles is a display method that uses the window display to prominently present the clothing styles that are to be recommended as key. It is also a display method mainly used for promoting children's clothing brands. The models and props used in the display should be able to express the morphological characteristics of children. The key display method is applied in the actions used in the operation, which are all the postures and poses of children in their daily lives. These can reflect their rich living conditions and effectively arouse the imagination of children and their parents, stimulating their desire to purchase. For example, if this method is used for display, the body language of the models and other display props in terms of shape, expression, and other aspects should be more rich, so that the display plan can perform better in the implementation process. The display style of goods is unique and distinctive, and the characteristics are prominent. This not only makes the brand image more individualized, but also enriches the external image of the product and enhances the brand's appeal.

Expression of brand theme

The theme display method of children's clothing is used second only to the key display method. Its purpose of display and presentation is to promote the unique design concept of the brand and the expression of children's psychology. During the operation process, the display designer can use a combined method with the key display method. In the form of expression, it is also used together with the key display method and combined with the display in the store. This is mainly based on the combination of the brand's brand concept and display methods of children's clothing. The display designer can choose according to their own actual situation.

The display form of theme display method in the window display of children's clothing has various forms. When using this display method, the display designer should adjust according to different seasons and different display themes, so as to create a visual impact on consumers and viewers, stimulating their desire to purchase. For example, if expressing a cheerful festive theme, the graphics that consumers can see from different angles should all have a strong visual impact, achieving the best display effect. The design of different display schemes for different festivals mainly reflects the characteristics of festival culture, and the store environment is changed according to the colors of the festival. Festival theme display should pay attention to the following points:

(1) Lighting points. The best props for festivals are to use lighting to create an atmosphere, clearly expressing the theme of the festival atmosphere. This will make the display effect achieve twice the result with half the effort.

(2) The selection of props should reflect the characteristics of the festival. This is the requirement for theme display props.

(3) The expression of colors should conform to the theme culture of the festival. This is the requirement for colors.

In comparison, the display of children's clothing is still relatively easy to understand. This is because the psychological analysis of children is simpler than that of adults, and the presentation form is more intuitive. There is no need to pursue too much about the life connotations or artistic expressions found in adult clothing. However, in recent years, the display of children's clothing in Europe and America has been developing towards an artistic and profound direction in terms of both form and content.